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Black Friday

Not That Ordinary

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The other day some colleagues and I were discussing the challenge of green washing and the difficulties consumers face when they are trying to determine if a brand is genuine in their sustainability efforts or not. As we discussed the different schemes and pledges that businesses can affiliate with to demonstrate their sustainability the one brand that came to my mind as an example of good practice was The Ordinary. For those that don’t know The Ordinary has been taking… Read More »Not That Ordinary