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About the Founder

Founded by Dr Shaherah Jordan, Tether Green draws on expertise in inclusive sustainability, stakeholder engagement, and climate transition delivery.

Dr Jordan holds a doctorate in inclusive sustainability and has worked extensively across policy, engagement, and sustainability contexts, helping organisations navigate the human dimensions of change.

Things I've Done

PUBLICATIONS

‘The Impact of Public Charging Infrastructure on the Adoption of Electric Vehicles in London’, Selected Proceedings from the International Conference of Sustainable Ecological Engineering Design for Society (SEEDS) 2019

The discussion on the importance of public charging infrastructure is usually framed around the ‘chicken-egg’ challenge of consumers feeling reluctant to purchase without the necessary infrastructure and policy makers reluctant to invest in the infrastructure without the demand. However, public charging infrastructure may be more crucial to EV adoption than previously thought.

Using a statistical approach with data from the Department for Transport and Zap Map, a statistically significant correlation was found between the total (slow, fast and rapid) number of public charging points and number of EV registrations per borough—with the strongest correlation found between EV registrations and rapid chargers.

This research does not explicitly prove that there is a cause-and-effect relationship between public charging points EVs but challenges some of the previous literature which indicates that public charging infrastructure is not as important as home charging. The study also supports the notion that the built environment can influence human behaviour.

Available here: http://tinyurl.com/2p89xdac

Carrot or Stick? How Policy Type Influences Consumer Intention to Purchase Electric VehiclesTransportation Research Procedia, Volume 70, 2023, Pages 13-19, ISSN 2352-1465, https://doi.org/10.1016/j.trpro.2023.10.003.

The potential for widespread electric vehicle adoption is contingent on the effectiveness of policy interventions. The types of potential policy interventions that governments can implement are seemingly wide ranging but are effectively a core set of policy functions that are implemented in the way that is most appropriate for the area in question. Policy makers need to take into account the different types of responses that may be triggered as a result of an intervention. Due to the novelty of EVs, assumptions need to be made about consumer attitudes and behaviour in order to establish policies with the intention of encourage growth. Previous research indicates that policy interventions that people are more likely to respond favourably to policy interventions that incentivize rather than those that disincentivise. Analysis of responses to planned and existing policy interventions in London supports this insight.

Available here: https://www.sciencedirect.com/science/article/pii/S2352146523002776

PODCASTS
PRESENTATIONS

Lightning Talk - Behaviour, Energy and Climate Change Conference (BECC)
Washington D.C., 2018